ELEVATE RETAIL.
AMPLIFY SALES.
EARN WHILE YOU ENGAGE.
REACHING THE HARD TO REACH
Retail Media Networks are transforming the advertising landscape by leveraging first-party data to deliver highly targeted messaging at critical points along the customer journey. By embedding media into physical retail environments, brands can now engage audiences exactly where purchasing decisions are made.
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WMG install, manage and commercialise Digital in-store Retail Media Networks that deliver the following :
1.Increased Revenue: Generate additional income by monetising ad space within your stores, allowing brands to promote their products directly to shoppers.
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2. Enhanced Customer Engagement: Deliver targeted advertisements and promotions that resonate with your customers, improving their shopping experience and encouraging purchases.
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3. Data Insights: Leverage customer data to understand shopping behaviours and preferences, refining marketing strategies and improving inventory management.
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4. Brand Partnerships: Foster collaborations with brands looking to reach your customer base, creating mutually beneficial relationships that enhance product assortment.
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5. Improved Marketing ROI: Optimise advertising spend by targeting customers more effectively, leading to higher conversion rates and better return on investment.
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6. Omni-channel Experience: Integrate online and offline marketing strategies, ensuring a seamless experience for customers whether they shop in-store or online.
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7. Increased Foot Traffic: Strategic promotions can drive more customers to your stores, boosting overall sales and brand visibility.
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8. Competitive Advantage: Stand out in a crowded market by offering unique advertising opportunities, attracting both customers and brands.
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​By integrating digital retail media panels into high-impact in-store locations, Works Media Group is transforming the way Australian retailers elevate the customer experience - while delivering measurable commercial results.
OUR NETWORKS
There’s no question that every retailer and wholesaler in Australia can benefit from investing in a Retail Media Network. These platforms offer a powerful way to drive revenue, influence purchasing decisions, and improve the customer journey. At Works Media Group, we focus on reaching high-value, hard-to-access audiences that traditional advertising often misses — helping brands connect more meaningfully, where it matters most.
Tradeworks Media delivers high-impact, site-based retail screen networks designed specifically for tradespeople. Positioned at key points of transaction - our screens capture attention when purchasing decisions are being made. We also target high dwell-time moments, such as product waiting zones and service counters, to drive deeper engagement. This network enables brands to communicate directly with one of Australia’s most commercially influential audiences, right where business happens.
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Agworks Media empowers brands to engage with farmers and agribusiness operators through a premium screen network embedded within Australia’s leading agricultural retail stores. Strategically placed across key regional and rural locations, Agworks Media ensures maximum visibility during high-value moments, including seasonal product decisions and supplier interactions. Whether it's a family-run farm or a large-scale enterprise, this network offers a powerful platform to build trust, drive product awareness, and influence buying decisions across the agricultural supply chain.
Repworks Media extends the power of retail engagement by partnering with a curated selection of third-party Out-of-Home (OOH) assets. By leveraging these strategic partnerships, Repworks Media provides brands with increased campaign reach and frequency across niche, high-value audiences. The result is a unified, scalable media solution that drives consistency, efficiency, and measurable impact across the whole of Australia.
​THE TEAM
Peter Zavecz - Co-Founder
Peter recently retired as Managing Director of News Corporation (Vic/Tas) Publishing after an impressive 50-year media career. Previously, he was CEO of Pacific Magazines (Seven West Media) and worked with industry leaders, including the Murdochs, Packers, and Kerry Stokes. Peter has a strong record of leading high-performing sales teams across magazines, newspapers, and digital media.
Edward Couche - Co-Founder
Edward founded Shopper Media in 2015, growing it into a leading Digital Out-of-Home (DOOH) brand across 400+ Australian shopping centres. Under his leadership, it earned industry recognition, including the AFR FAST 100 (2019) and LinkedIn Top 5 Startups (2020), before its 2022 acquisition by Woolworths. Known for innovation, Edward excels in unlocking revenue and delivering value for commercial partners.
Luke Warren - Executive Director
Luke played a pivotal role in transforming Shopper’s digital capabilities by bringing in-house its end-to-end solution offering to the market. His expertise in Digital Out of Home (DOOH) solutions was instrumental in establishing a fully integrated system, ultimately contributing to Shopper’s strategic growth. Luke’s leadership in digital transformation continues to shape the industry, driving seamless, automated data-driven advertising experiences
Sam Johnson - Executive Director
Sam was previously a partner at a top tier Australian law firm for 12 years. Prior to that Sam worked for US law firm in its London office and completed a master’s degree in law at the University of Cambridge. Sam provides the legal nous for the business and is also recognised for his ability to manage large and complex projects.